I agree with that. Recently I opened an account with Upstox when a couple of my friends recommended it to me. Opening the account was free, so I didn't have to think much about starting an account. The process was simple too, barely took me any time to upload my details and get them verified. The best part is that the interface is super simple, both on the app and on the website. I know, this sounds like I'm being paid to write this, but some products simply need people to put the word out.