Zerodha,
Do you think TradePlusOnline, tradesmartonline, SAS online etc. are a threat to your business? They offer the exac same thing as you at a far cheaper cost. What is your take on this?
They are doing to you, what you did to other big brokers when u started business (undercutting).
Almost all discount brokers are the same.. Considering Pi and ur other features that are supposed to be the point of difference, are not at all game changing in any way.. Where do u think this rat race will lead in the future?