I would like to chip in here. Note i do not work for Zerodha or any firm here before i make below points.
Zerodha started in somewhere around 2010 and they will take their time to build from ground up . you cannot compare sharekhan to Zerodha. Sharekhan started in 2000, they have a lead of over 10 years , so obviously they have to give out better services and products if they are are survive in this business.
I say let Zerodha take their time when it comes to software & technology. coming a software background, i can tell you this time to market is complete bullshit , it is short term thinking and will only cause customer dissatisfaction in the long run.
Like me many are doing their business with Zerodha so we expect them to do better , but doing better does not mean coming out hastily with crappy product and services.So let Zerodha take their time to come out with solid products, as it takes time as per their capabilities and resources, they know best. I have been on the both sides of the software industry , so i know when a customer is wrong and when he is right.
Zerodha has just started the brokerage business , they will need to improve a lot on the technology front. Not an easy task if you are new. There are certainly areas where they need to improve and focus on like customer services and technology ,since these two will be the key drivers for their business going forward.
So hopefully, we will see some good reliable products and better service in the coming years.....