Some points can be included
1 Broker history & it's Management,their qualification, Broker is registered main broker, their registration no. etc.
Agreed.
2 Broker Location, HO,Regd. Off, no. of Branches, no. of employees etc.
No of branches is moot point for discount brokers as they are supposed to work with one office and reduce cost.
Again number of employees is moot point. The trader does not care.
3 Have on DP
Having their own dp is good if they pass on the benefits to the consumers. There are some brokers who have own dp but they do not pass the cost benifit to the consumers. Also most of the brokers having a DP partner provide the collatral margin also. so no difference. It is just a convenience feature not a reliability indicator.
4. Have on clearing
I am not aware if any discount broker is having their own clearing for that they have to be generate very big volumes. Again what matters is what is the final cost they are charging the traders, if they are doing their own clearing or through somebody else does not matter.
5. When they started business , if new, what they were into prior to this business. etc.