Hi,
We are sorry for sending a delayed response. As a broking firm we truly respect you for helping us built a great product.
Upstox started a journey 5 years back with an intention to offer cheapest brokerage rates. All our product offered then were offered through third party partners which provided less of a flexibility to traders. This boosted us to build in house trading product based on the feedback received from the users. The biggest pain was advanced charting. This is something we tried to work thoroughly on and got one of the best charting library into the Pro platforms. We started getting requests from the users for placing orders from the chart, and we got that integrated as well. The best part of Pro web platform is it also shows the open orders on the chart to provide a better insight.
Later we received a request to add a feature for placing orders from the chart on MOBILE platforms. Just a week back we have released a new version of Android with the Trade from chart feature. It also helps you to trade, view order and positions and change scrips without leaving the chart. All Pro platforms can be experienced
without opening an account. You can just download the app and start using it for analysis.
Many of our users demanded desktop platform for trading. We never had plans of building our own desktop plans as we knew that Pro web could suffice the need. But it would be just a matter of time till we get everything integrated so thought for getting a partnership going with Reliable software and got their best desktop application integrated; FoxTrader.
The new offering was Upstox API. There are trader who have decent knowledge about programming and would want to build their own trading platform or a trading strategy. We received request from them and this is how Upstox developer was released. Adding to the list was bridge to Amibroker which has also been a great thing.
From the first product launched till now it has been 18 months. It has been a great journey as we have implemented feedback received from our users. We still have a long journey to take over and it will just a matter of time. You can visit our product line
https://upstox.com/products/
The best part from the prospect of a user is this all comes at just Rs. 20/-. Also no brokerage on equity delivery trades. We have been always transparent with the charges and taxes through our brokerage calculator
https://upstox.com/tools-and-calculators/brokerage-calculator/
To keep the customers close to each other we have built a forum which is available here
https://upstox.com/forum/
We are thankful for instilling the faith in Upstox.