I feel there are quite a few missing things in upstox :-
a) Inability to modify the widgets (ex. sorting, filtering, size adjustments etc..)
b) Lack of portfolio tracking and analyses
c) No EOD or live scanner
d) No option for checking bulk/block deals and corporate action
e) Eod data is very limited (2-3 yrs only) and it is not adjusted for splits and bonuses which makes it difficult to analyse long term charts
f)Asset allocation and other analytics
g) Customised alerts on web and quick action toolbars
h)Valid till cancel order (3 months valid), cash improvement order (which auto-updates based sl trigger price and limit price based on Ltp), cloud order and basket order.
i) Detail FNO data and analytical features are completely missing.
j) Pre-built index based watchlists
k) Various type of financial statements (capital gain, annualized returns, profit and loss) and robust tax compliant back office
Many of these are easily implementable features and hopefully you will take this feedback positively.
I addition to all above one additional different suggestion is implement social trading features like live chat, trading competitions and other such activites to make trading a great experience..
I m sure these changes will take you places.... expecting a detail response. Thanks in advance.