This mode of transfer is the same as the payment gateway we offer on our platforms. Payment gateways always come with a cost. With us having zero brokerage on delivery, if we were to absorb this PG cost as well, we'd actually be losing money which isn't feasible in the long run. Hence the UPI option.
Zerodha, I never asked you to bear the payment gateway charges. Instead of making a deal with UPI, you could do the same deal with banks to cancel the charges payment gateway charges
PM and FM are forcing us to use digital transactions and by introducing rules to banks to charge penalty for cash transactions. Atleast if we think lets do digital transactions, banks charges NEFT,RTGS,IMPS. How can PM and FM expect people to use digital transactions when there are charges for digital transactions. Without knowing what is going on around them they simply introduce rules and expect everyone to follow but in the end we ,people suffer.
I really dont understand why none of these discount brokerage houses take up this issue and file a petition to FM and PM to cancel all the digital transactions charges so that it could encourage people to use digital transactions. Instead of that they either charge us 9rs+gst or introducing other services like UPI or NEFT,RTGS,IMPS where banks charge us.Rather than simply solving the problem once and for all ,they introduce new features in their platform like UPI based fund transfer and test it for 6 months. Dont find the temporary solution, try to find the permanent one. If you raise the petition, all the people in this forum will support you and that will be more than enough for the petition to go through.
Come on Zerodha, you already created a revolution in brokerage, do you really think you cant get this done with so much of supporters here and around the country?. We have belief in you.Please you have it in yourself.
Even if you say raising petition is also not possible for you, let me give you another simplest way to solve this issue. Currently you have HDFC bank account to transfer funds via neft /rtgs etc. Is it possible for you to have atleast 2 to 4 accounts (You can add more to help your customers)with top banks like ICICI bank, Axis Bank etc. So that we can just transfer funds with simple funds transfer. Here you dont need to bear any charges and we dont need to pay any charges in the name of fund transfer. Win -Win situation.