Crest Animation Studios
Crest Animation Studios, through Rich Crest Animation (RCA) USA, is one amongst the only five studios worldwide, involved in 3D animated feature films. The share can become a true multi bagger and can give rich returns. Share appears to be a safe bet at Rs 120 levels.
Background:
Crest Animation Studios, through Rich Crest Animation (RCA) USA, is one amongst the only five studios worldwide, involved in 3D animated feature films. The other four are - Pixar, Dreamworks, DNA and Bluesky. The Company has good skills, set-up and expertise in animation film. Crest is one of the first players in the Asian region servicing the mainstream entertainment industry demonstrating high quality, timely deliveries and competitive costs. The company had increased its CGI Manpower from 229 to 353 in FY05 as also had invested Rs 5.24 crore in its production facilities in that year.
Moving up the value chain: -
Continuing with its work for hire business, the company has ventured into co-production arrangement that entitles it to profit participation, and its first successful co-production has been through the production of 52 episodes of 'Pet Alien', which went on air in January 2005 on Cartoon Network, a leading US terrestrial network. The company also completed Project titled "Care Bears Movie 2".
The company has acquired 86.98% in Rich Crest Holdings Inc. (RCH) through its 100% subsidiary Crest Communication Holdings Ltd.
Production Costs:
The Production of a CG Animation film cost an average of US $ 75 million in US while the company / RCA produces at 40% of the US Costs, due to India advantage of lower manpower costs. So, one film can be produced in about US $ 30 million by the company, of which about 40% of the work in respect to back end development and production job is carried out by the company.
Industry Status:
Computer animation business is in the growth stage of its business cycle and now widely understood to be a profitable niche but a difficult business to build. Most large entertainment conglomerates perceives this business as a "must have' in their business portfolio.
Dreamwork's animation unit had raised US $ 812 million in 2004 through its IPO, which reflects rich valuation for the business as also bright, and sustaining future for the computer animation industry.
'Shrek 2' a movie released by Dreamworks has become the 6th highest grossing movie ever with a worldwide box office collection of US $ 918 million. 'Finding Nemo' and 'The Incredibles', the movies released by Pixar / Disney have become the 10th and 23rd highest grossing movies, with box office collection of US $ 864 million and US $ 631 respectively.
Movie Production: -
RCA located in Burbank, California has entered into an agreement to co-produce three full length 3-D animated feature films in a Joint Venture with Lions Gate Inc., a leading movie distribution company in the United States. The first of the three feature films, titled "Sylvester and the Magic Pebble" has a planned release in 2008. The second movie project titled 'Alpha and Omega' is currently in the development stage and is planned for release in 2009. The third film is on drawing board and at the planning stage. RCA and Lions Gate would equally share the cost of production as well as the profits.
The rights to the first film under the agreement. Sylvestor and the Magic Pebble based on the Caldecott medal-winning story by William Steig (the creator of blockbuster Shrek) have been acquired.
Shifting to new premises.
The company has moved its registered office and production facilities from Worli, Mumbai. (Self-owned) to Ghatkopar, an eastern suburb of Mumbai of about 45,000 Sq.Ft. leased premises. Worli premises shall be disposed off which shall give good liquidity to the company to meet its fund requirements. It is also learnt that the company has booked a huge space in an SEZ being developed near Mumbai to set up its studio and production facilities.
Funding arrangement of US $ 40 Millions: -
The company has recently agreed in principle on an investment of US $ 40 million through several distrinct transactions by the D E Shaw Group. The company shall allot 33,85,518 equity shares of Rs 10 each on preferential basis, constituting 14.99% on Fully diluted basis, at a price not less than Rs 120 each, aggregating Rs 40.63 crore to D E Shaw Composite Fund LLC and D E Shaw Composite Holding LLC and their wholly owned affiliates. Allotment of Securities up to 26% in RCH for a consideration up to US $ 15.75 million shall also be made. This means, RCH has been valued at around US $ 60 million equivalent to Rs 280 crore. Also, company agreed to avail up to US $ 15.75 million as Guarantee Funding towards film financing for its three co-production CGI animated features with Lions Gate. This financing would be on the profit sharing basis without any interest cost. DE Group is headquartered in New York and is a specialized investment and technology development firm that comprises a number of entities with approx US $ 23 billion in aggregate capital.
This investment is proposed to fund the ongoing expansion and upgrade the company's 3D Animation facilities and to meet long-term working capital requirement. Investment in Subsidiary would be to fund the requirement of RCA, which is actively involved in 3D Animated Movie Business.
Ms. Seemha Ramanna Mg. Director of the company has said that "D.E.Shaw has deeply understood the potential of 3 D animation in India and the significant global opportunity for Crest.
Financial Performance :-
For FY06, the company had achieved a turnover of Rs 21.40 crore and made a net profit of Rs 6.0 crore on equity of Rs 19.20 crore. For Q1 of FY07, the total income was at Rs 1.90 crore while net loss was at Rs 3.30 crore. Due to shifting at new place, the working took a hit in the first quarter, which is likely to improve in the third and fourth quarters of FY 07. The equity of the company shall rise to Rs 22.58 crore after allotment to D E Shaw Group. In Q1 of FY07, the company has signed a deal with Marathon a French production house, for a 52-Episode TV Series with a project size of $ 18 million. Due to this, Crest has spread its wings from US and Canada to Europe.
Concerns :-
There have been 15 CG Films released from 1995 to 2005 with average film generating an average of US $ 400 million. in worldwide box office, against an average cost of US$ 75 million. Due to this success, 19 CG films are known to be scheduled for production and release over the next three yeaRs Hence, any overdose of CG Films would reduce the profitability of the industry in general and company in particular.
Conclusion :-
The company has been facing huge cash crunch for its capex and working capital. With a definite flow of Rs 113 crore and an arrangement for about Rs 72 crore, the company has adequately provided for, its fund requirements for the next 3-4 years. Also, commencement of films would give steady revenue to the company for its animation business.
A CG animated movie costs about $ 75 million and gives an average revenue of $ 400 million. Even if we consider half of this, each film can give profit of over Rs 700 crore, on release. With an effective share of company at about 30% in each film, profit could be over Rs 200 crore each film. Hence, from 2009 onwards this profit would flow in, into the company's kitty.
So, if one takes a long-term view of 1-2 years on the stock, the share can become a true multi bagger and can give rich returns. Share appears to be a safe bet at Rs 120 levels.
Credits: SP TULSIAN