ECONOMIC GOAL OF AN ORGANISATION
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3STAGE.....SURVIVAL,PROFITABILITY AND GROWTH. firm has to survive first[also applicable to any budding trader]dont take it as granted.reckless shortterm oriented decision,complacency.......quick fix idea to tackle larger root cause problem is the reason failure.
PROFIT TO BE SEEN WITH SUSTAINABILITY.PROFIT FROM CORE BUSINESS NOT BY A/C MANIPULATION.
GROWTH, PRECISELY PROFITABLE GROWTH IS AIM. IF COMPNY NOT ABLE TO GRASP OPPURTUNITY TO WIN OVER COMPETITOR,EXPANDING MARKET SHARE,DEVELOP NEW PRODUCT ........IT WILL MARGINALISE.
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STRATEGIC PLANNING:VISION AND MISSION...........FUTUISTIC VIEW AND STATEMENT
CORE COMPETENCE:TANGIBLE AND INTANGIBLE ASSET COMPANY HAVE & COMPETIVE ADVANTAGE OVER OTHER COMPETITORS
VALUE : CULTURE AND ETHICS.
STRATEGIC OBJECTIVE : TARGET IDEA TO MEASURE KEY PERFORMACES LIKE MARKET SHARE, CUSTOMER LOYALTY, QUALITY SERVICE HUMAN CAPITAL ........ITS WORTHINESS
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Business environment needs to be analyzed carefully before a strategic plan is prepared.2 environment..........remote and operating . remote environment includes .......political factor, economic factor,social factor,industry factor.OPERATING ENVIRONMENT MEANS how a company sells its product/service profitbly..........competitive position,reputation in labour market,credit worthiness,creditors view.operating environmnt is under the control of company,........where as for remote environment it has to adjust.
DURING THE PLANNING STAGE IDENTIFY KEY ISSUE.............WEAKNESS OF PRODUCT/SERVICES.........WHERE LIES OPPURTUNITY .CHANGE NEEDED IN COMPANY TO SUPPORT STRATEGY.........PRESENT SKILL AND RESOURCES.UNDERSTAND EFFECTIVE IMPROVEMNT...............some key issue r cost, service,new market,products,expansion, acquisition,organisation structure, core competence,new technology,info system.
ANY STRATEGIC PLAN ALSO MAXIMISE PRESENT RESOURCES ,SKILLS AVALABLE ,TRAINING NEED TO FACE CHANGE, NEW VIEW OR ORIENTATION .....AND OVERALL COMPATIBILITY.