Max Life Launched there term Plan

Max life insurance forays into E Commerce with the launch of term plan. They came up with 3 different plans which are basic life cover, Increasing income & increasing monthly income plan. Guys can any 1 explain me the difference between them & how it is different from the plans which are also available in the market from existing companies
Basic life cover is whole life insurance where there is only death benefit. Increasing income is endowment plan sort of where there is life cover + investment option to increase the income and monthly income plan is basically a plan of additional source of income for your family while protecting them in case of an unfortunate event. All these any more plans can be found at Bharti AXA life insurance -

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