bv,
consider this:
a typical "small investor" who invests, say, one lakh in a year. now what it means to a broker. nothing much, a revenue of 500 bucks (@ 0.5%, ahh thats high in todays parameter) for the whole year. love it or hate it this "small investor" of ours is nothing but a liability for our friendly broker.
now the broker has two options, one, he gets as many clients he could so that even a low income per client could feed him. icici can be a good example for this. now only one pit fall is that you can have a large client base only if you have a good brand value. icici has an edge on this.
the second option is, devise products (like BTST, intraday calls etc etc) and make the "small investor" churn his portfolio at every opportunity (thus the broker makes a killing) and make believe him that this is the holy grail through which he could maximise his profit. this makes the client viable for the broker, but at the cost of our "small investor" as sooner or later he goes bust.
sadly, most of the brokers chooses the second path, and you really cant put the blame fully on the brokers alone. the mindset (lower the better) of ours, should be held responsible to the maximum extent.
stock market is very rewarding. perhaps there's hardly any other industry which can create wealth like the market can (and that too without licking anybodies ass). it is rewarding but at the same time the hardest of all. it doesn't squeeze your sweat or your blood but your soul. but the sad part is most of the people sees only the reward, and not the hard work that goes behind to get the reward. the saddest part is very few is willing to do the hard work.
one can demand or command, as a matte of fact, a low brokerage only and only if he/she is willing to do the hard work. if not he/she should leave things to the pro, and his service costs.
cheers,
jdm.