Hello Everyone
My two cents on how one should choose research service and my opinion on Equity Master, hope this helps.
I have been an EquityMaster subscriber for over 5 years now, I am fairly satisfied but started growing lately. I last renewed in year 2011 Dec, and I am not renewing my subscription this year, even if it was available free to cost to me.
Supricption cost should not be and is never a criteria when choosing a service like this, investors will be willing to pay any amount as long as such research gives positive returns, of course after adjusting the absolute returns taking into account the cost of such research. So, if EM was to offer the same service with 80% accuracy, as they claim, I would be willing to pay more. EM provides research service to retail investors and retails investors do not have as much understanding of the markets as institutional investors.
The major problem I see in Equity Master is the sheer amount of research you get, all with a buy rating and as per my experience less than 50% of their research hit the target. The trick lies in choosing from amongst what they have recommended, as not all recommendations will hit the target. So, with so many recommendation choosing the right one is crucial, especially for retail investor.
Another problem is, since they have promised to deliver weekly/monthly research they abide by it no matter what the market condition is, so they end up recommending many stocks at very high valuation , which savvy investors will avoid but others will fall for. Sure, many of EMs research have returned very high returns but they too far less compare to the number of years they have been offering this service.
So if a few stocks returned 400%, 300%, 500% as they claim in every newsletter, those are absolute point to point returns over a period of 4-5 years. Returns of 400% over a period of 3 years would only mean 49% annual return (CAGR), so their claims are misleading. Recommending 52 reports in a year to retail client is not very appropriate.
Over the period I have grown skeptical about the quality of research and future of Equity Master, as every month I get an email claiming this is the last chance for us to subscribe and the following month they come up with a subscription price offer much lower to current offerings. Their extremely long newsletters about offers have me worried, it comes across as they are trying to hard to make other believe how good they were, in the past as in the last 6 months they have pulled back on almost 60% of the recommendations saying they do not believe in the prospects of the company anymore, risky movehint hint.. this is what happens when you publish reports just because you have to publish, imagine those who invested in such companies only to relaise they have lost money and there is no hope of recovery.
They do not offer any trail, the money back guarantee of 30days is a joke in itself, EM is long term research service one cannot form an opinion with just one month subscription.
On the other hand I have come across an extremly professional research firm, J P Financial & Investment services
www.jpfis.com they do have similar products and carries similar risks as any stock recommendation service carries as stated in their service disclaimer.
Good point is, they do not provide as many research as EM does, so I have more faith and confidence. If markets are volatile or at high valuation they steer clear of it and do not recommend stocks during such period.
They offer free unlimited demo account on live research for investors to monitors, track and access their performance for indefinite time its worth looking. But the research service cost is high @ Rs. 3000/- per year.
Best of luck!