Media co. to invest Rs 100 cr in Bollywood
By: Ketan Ranga
October 13, 2005
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Film director
Mahesh Manjrekar
Bollywood directors can stop worrying over the financing, production, distribution and marketing of their movies from now on, as help is at hand.
New media houses like GV Films plan to support promising directors with finance and expertise right from the stage of conception to distribution and marketing.
Seven projects:
Most films that are not distributed on time incur huge losses for the producer and the director. This will change now, and the directors will finally get respite from hunting for financers, which is the norm now.
Directors can now concentrate on their work, and leave the rest to us.
We have already invested Rs 15 crore in three projects and another Rs 35 crore for four movies slated for release in April 2006, said Kunal Singh CEO, GV Films.
Professional approach:
Film director Mahesh Manjrekar said, It will surely minimise the risk that filmmakers face now. We can focus on our direction without distraction.
Mahadevan Ganesh, chairman of GV Films, said, In the coming years we will be investing at least Rs 100 crore every year in Bollywood.
As a director, I feel safe as I dont have to worry where the finance will come from, said director Jagmohan Mundra who has been taken on board for directing a movie for GV Films.
By: Ketan Ranga
October 13, 2005
--------------------------------------------------------------------------------
Film director
Mahesh Manjrekar
Bollywood directors can stop worrying over the financing, production, distribution and marketing of their movies from now on, as help is at hand.
New media houses like GV Films plan to support promising directors with finance and expertise right from the stage of conception to distribution and marketing.
Seven projects:
Most films that are not distributed on time incur huge losses for the producer and the director. This will change now, and the directors will finally get respite from hunting for financers, which is the norm now.
Directors can now concentrate on their work, and leave the rest to us.
We have already invested Rs 15 crore in three projects and another Rs 35 crore for four movies slated for release in April 2006, said Kunal Singh CEO, GV Films.
Professional approach:
Film director Mahesh Manjrekar said, It will surely minimise the risk that filmmakers face now. We can focus on our direction without distraction.
Mahadevan Ganesh, chairman of GV Films, said, In the coming years we will be investing at least Rs 100 crore every year in Bollywood.
As a director, I feel safe as I dont have to worry where the finance will come from, said director Jagmohan Mundra who has been taken on board for directing a movie for GV Films.