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HeroBroker is a fictitious Discount Broker who not only outsources but also further outsources everything. So, basically they outsource their Trading Platforms (which they generally lie as their in-house built), their DP is outsourced, their Back Office is outsourced and “what not else” to vendors in the name of so-called provisioning of “User Experience on the surface” massively loaded with some good, some junk features. But in reality, the Trading platform and/or their back-end Server throttles to even handle simple order executions consistently since there are several multiple layers of resource hungry applications (or scripts or scrip-lets) running at same front end from several different angles. In reality not only User Experience goes for a toss but also their clients loses money because of this pathetic technological circus. They further take a step ahead to play a vicious blame game with their infamous cry-outs that, “Even exchange outages occur” and never take the responsibility on themselves. Why would they, after all it’s all outsourced!
SimpleBroker is also a fictitious Discount Broker who understands that Trading is a personal endeavor. They realize that personal Opinions (a.k.a. trading calls) are unique to Individuals, so, they thrive to provide liberty for complete back-test, complete freedom to customize or built own formulas/tools/charts/scans/analysis/reports for their clients. They also realize that they are on tight capital and would need to outsource different aspects of their business. So, to counter this instead of wasting resource on outsourcing or developing high-end platforms themselves, they provide free data-feed plugins to popular Technical Analysis tools like AmiBroker and shift their focus with their time and money towards ethical, clean, fast, reliable Order Execution and Management System using a simple “barebone” application like NEST/NOW/Odin.
Appreciate your comments! Thank you!
P.S. Best real-world alike example of SimpleBroker that comes to mind is “Interactive Brokers” (in-short IB). Only difference is that their TWS is far superior and far competent when compared to Nest/Now/Odin. Even IB now-a-days is charging at common Discount brokerage rates.
HeroBroker is a fictitious Discount Broker who not only outsources but also further outsources everything. So, basically they outsource their Trading Platforms (which they generally lie as their in-house built), their DP is outsourced, their Back Office is outsourced and “what not else” to vendors in the name of so-called provisioning of “User Experience on the surface” massively loaded with some good, some junk features. But in reality, the Trading platform and/or their back-end Server throttles to even handle simple order executions consistently since there are several multiple layers of resource hungry applications (or scripts or scrip-lets) running at same front end from several different angles. In reality not only User Experience goes for a toss but also their clients loses money because of this pathetic technological circus. They further take a step ahead to play a vicious blame game with their infamous cry-outs that, “Even exchange outages occur” and never take the responsibility on themselves. Why would they, after all it’s all outsourced!
SimpleBroker is also a fictitious Discount Broker who understands that Trading is a personal endeavor. They realize that personal Opinions (a.k.a. trading calls) are unique to Individuals, so, they thrive to provide liberty for complete back-test, complete freedom to customize or built own formulas/tools/charts/scans/analysis/reports for their clients. They also realize that they are on tight capital and would need to outsource different aspects of their business. So, to counter this instead of wasting resource on outsourcing or developing high-end platforms themselves, they provide free data-feed plugins to popular Technical Analysis tools like AmiBroker and shift their focus with their time and money towards ethical, clean, fast, reliable Order Execution and Management System using a simple “barebone” application like NEST/NOW/Odin.
Appreciate your comments! Thank you!
P.S. Best real-world alike example of SimpleBroker that comes to mind is “Interactive Brokers” (in-short IB). Only difference is that their TWS is far superior and far competent when compared to Nest/Now/Odin. Even IB now-a-days is charging at common Discount brokerage rates.