Incorporated in 2005, Affle India Ltd is a Microsoft-backed consumer intelligence company which is engaged in offering relevant mobile advertising platforms. It has a Consumer and Enterprise Intelligence Platforms. The company helps B2C businesses in mitigating digital ad fraud and delivering contextual mobile ads.
Affle earns revenue mainly from a CPCU (cost per converted user) basis. Besides, engagement and awareness type advertising also produces revenue for the company. Microsoft has a 6.48% stake in Affle’ parent company-Affle Holdings Singapore.
India Mart public issue detail:
Affle earns revenue mainly from a CPCU (cost per converted user) basis. Besides, engagement and awareness type advertising also produces revenue for the company. Microsoft has a 6.48% stake in Affle’ parent company-Affle Holdings Singapore.
India Mart public issue detail:
- Issue Open: July 29, 2019 - July 31, 2019
- Issue Type: Book Built Issue IPO
- Issue Size: Fresh Issue: Rs 90.00 Cr, Offer for Sale: 4,953,020 Equity Shares
- Face Value: Rs 10 Per Equity Share
- Issue Price: Rs 740- Rs 745 Per Equity Share
- Market Lot: 20 Shares
- Min Order Quantity: 20 Shares
- Listing At: BSE, NSE
