Which factors do you consider while choosing a fund for investing?

#1
While choosing a specific fund out of many in a category (say large cap) which factors out of the following do you give importance and why? (please explain since I am new in this area and trying to understand)

past performance (1/3/5years), risk level, rating (no of stars), expense ratio, P/E, alpha, beta, standard deviation, NAV, portfolio composition, experience of fund manager, asset under management(aum) etc, or any other factor(s)?
 

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