Look at their investment objective and strategy and tell me what is so different about that. Almost all fund managers would do that.. find cheap stocks and invest where growth is expected. Deliver long term capital appreciation etc etc.. And where there are funds with proven tracke record, then i don't understand why would somebody go for this fund. To me, it seems that they want to encash on current bullish trend and collect some money from people. Where were they when all stocks were thrown in bin and there was so much value stocks available in Q4-2008 and Q1-2009.
Below is extract from their prospectus..
-----------
Scheme ObjectiveTo generate long-term capital appreciation from a diversified portfolio of predominantly equity and equity related securities, in the Indian markets with higher focus on undervalued securities.
Investment strategy 1) The fund managers would aim to identify undervalued stocks having the potential to deliver long-term superior risk-adjusted returns. Undervalued stocks would include stocks that the fund managers believe are trading at less than their assessed values.
2) The identification of undervalued stocks would involve fundamental analysis based on the evaluation of various factors like stock valuation, financial strength, cash flows, company’s competitive advantage, business prospects and earnings potential
3) The fund can also invest in the international market to the extent of
10%
4) The fund will have no market capitalisation bias
-----------