Apple again misses the hundred most respected companies in the USA

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Samsung entered the top three consumer electronics the most respected companies in the US, and Apple again has not got even in the top 100. It is reported by Korean news agency Yonhap, citing data from the international consulting firm Reputation Institute (RI).

In the first quarter of 2016 RI experts interviewed about 22 thousand US consumers. They asked questions, which were responded to the rating of the companies with the highest reputation. People evaluated the company in areas such as goods and services, innovation, job creation, corporate management, social responsibility, the effectiveness of the company and its executives.

For the third year in a row the most respected company in the US according to the RI recognizes Amazon. In 2016, the online retailer scored 85.4 points out of a possible 100 against 84.1 a year earlier. In second place is a manufacturer of novelties and souvenirs Hallmark (85,1), and closed the top three Samsung (84,4).

The South Korean giant has again scored more points than the Apple (73,5), due to their higher estimates of openness and willingness to communicate with customers, said vice-president of strategic consulting RI Stephen Hahn-Griffiths.

Forbes publication notes that according to a poll RI, Apple has not got even a hundred of the most respected companies in the US. It was the same in 2015.
 

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