Coca-Cola Corporation intends to create a new brand of milk, which will be assessed in the amount of $1 billion. And milk is not normal, and design. And the cost of one bottle of this product is estimated at $4.
Coca-Cola Corporation starts to invest large sums of money to the group Fairlife dairy farms that produces dairy products under the same name. The essence of the product - it is filtered milk, rich in protein, devoid of lactose and sugar. And such milk is 2-2.5 times expensive than usual. But it is doubtful whether such price tags stop addicted to healthy food people. In the first year of sales, Fairlife company sold its products worth $90 million. And this without the support of well-known brands.
At a time when people are increasingly learning about the dangers of soft drinks, there is a decline in sales, the once popular product. And Coca-Cola corporation management is not going to stand by and watch as the business languishes. Some time ago, the company created a subsidiary Venturing and Emerging Brands, which invests in the production of so-called coconut water. As Coca-Cola Company invests in the production of tea Honest and juices, under the brand Fuze.
Fairlife and Coca-Cola Company has a long history of cooperation. Steve Jones, who holds the post of Director General of the dairy company, worked in the Coca-Cola Corporation in 2000-2003. It was under his leadership, the world-famous corporation invested in the promotion of the brand Simply juices. And now the company for juice production, brings the corporation Coca-Cola billions of dollars of net profit annually. Following this success, Steve Jones sure Fairlife Company and Coca-Cola will be able to achieve great success by working together.
Guide Coca-Cola Corporation is closely monitoring the market and makes adjustments in its policy on the basis of the information received. According to the analytical agency Nielsen, last year sales of modified milk rose by 23% worldwide. Organic dairy products also increased in sales, a little more modest, at 7.2%. But sales slipped slightly carbonated drinks, 0.2%.
But the markets will have to be overcome, as against the Coca-Cola Corporation will make the company Dean Foods, which is considered the largest producer of milk in the United States. And promotion of products that the company deals with Greg Schwartz, who at one time served as a brand manager at Coca-Cola Corporation.
According to analysts, due to the high budgets for advertising, Coca-Cola Corporation will seize the market sales of milk. But the cost of advertising in the early years will far exceed revenues from the sales of dairy products. Yes, and many customers still do not quite understand is why they have to pay twice as much for milk Fairlife.
More interesting news about Coca-Cola is available here
Coca-Cola Corporation starts to invest large sums of money to the group Fairlife dairy farms that produces dairy products under the same name. The essence of the product - it is filtered milk, rich in protein, devoid of lactose and sugar. And such milk is 2-2.5 times expensive than usual. But it is doubtful whether such price tags stop addicted to healthy food people. In the first year of sales, Fairlife company sold its products worth $90 million. And this without the support of well-known brands.
At a time when people are increasingly learning about the dangers of soft drinks, there is a decline in sales, the once popular product. And Coca-Cola corporation management is not going to stand by and watch as the business languishes. Some time ago, the company created a subsidiary Venturing and Emerging Brands, which invests in the production of so-called coconut water. As Coca-Cola Company invests in the production of tea Honest and juices, under the brand Fuze.
Fairlife and Coca-Cola Company has a long history of cooperation. Steve Jones, who holds the post of Director General of the dairy company, worked in the Coca-Cola Corporation in 2000-2003. It was under his leadership, the world-famous corporation invested in the promotion of the brand Simply juices. And now the company for juice production, brings the corporation Coca-Cola billions of dollars of net profit annually. Following this success, Steve Jones sure Fairlife Company and Coca-Cola will be able to achieve great success by working together.
Guide Coca-Cola Corporation is closely monitoring the market and makes adjustments in its policy on the basis of the information received. According to the analytical agency Nielsen, last year sales of modified milk rose by 23% worldwide. Organic dairy products also increased in sales, a little more modest, at 7.2%. But sales slipped slightly carbonated drinks, 0.2%.
But the markets will have to be overcome, as against the Coca-Cola Corporation will make the company Dean Foods, which is considered the largest producer of milk in the United States. And promotion of products that the company deals with Greg Schwartz, who at one time served as a brand manager at Coca-Cola Corporation.
According to analysts, due to the high budgets for advertising, Coca-Cola Corporation will seize the market sales of milk. But the cost of advertising in the early years will far exceed revenues from the sales of dairy products. Yes, and many customers still do not quite understand is why they have to pay twice as much for milk Fairlife.
More interesting news about Coca-Cola is available here