HSL Blink from HDFC

#2
Just checked with the guys at HDFC...its the same Marketwatch product that they had..now it has a new name...and one or two more features...but most importantly you need to login to their useless website when you want to place an order and end up logging in only after several tries...

And well, this may be my last post for the year...Wishing all the members of Traderji, a very Happy and Prosperous New Year!

JK
 

magnet

Active Member
#3
Anyone using this platform???

How good it is...and what are the charges...the site doesnt give details.....

ANd if u call them they pester u alot so avoid calling from front
 
#4
I signed-up for Blink few days ago, after studying their user-manual and a lot of deliberation, in the hope that it would speed up the process of navigating their unintuitive trading site. I am annoyed with the default values pre-populated in selection drop-down boxes, radio buttons, and numerous pop-up windows that take away several precious seconds.

HDFC Sec is hard-selling a half-baked product through their Sales as well as Customer Support and all possible customer touch-points.

As a matter of fact, I tried to negotiate with them if they could let me try it for a 2-days and if it helped then I would definitely sign-up. The Sales rep. refused (which I knew she would). This demonstrated that HDFC Sec itself does not believe in their product themselves, else they would have designed their sales offer that way!

One Sales/CRM rep. called me up to find out, today, about how delighted I was with it. I gave my detailed feedback and (value-added) piece of my mind :)

I've written to HDFC Sec Customer Care, separately, voicing my concern about the limitations in that product and that they should provide it complimentary to customers or make it available for 7-day trial period at no cost. Doing so would also give them customer-feedback that could result in a better product. But, I guess, in this regard, HDFC Sec doesn't want to think long-term and would rather make a quick buck and get out of the deal.

I've sunk my money. I should have been wiser and stuck to the old-fashioned tool (which sucks just as much).

Moral: DON'T BLINK. It's NOT Value For Money.

One would rather use that hard-earned cash at trading or something beneficial.

I am sure this is true for similar "Value-added Services" from almost all the broking houses offering online-trading. Do share your experiences for the community's benefit.

I hope this will be useful for others and perhaps HDFC Sec (and other competing service providers) will take a leaf.

Hemant Charya
Mumbai
 

magnet

Active Member
#5
Thanks for your valuable advice

Plus more importantly its your first post...

And people are afraid of helping in such huge post expense
Just how much are they charging...though i have made my mind not to go with them...As the default hdfc portfolio stuff needs to updated yourself rather than getting updated automatically as it shows in your online account
 
#6
Pleasure's all mine!

And people are afraid of helping in such huge post expense
I believe, that consumers of any service or product should openly share their user-experiences with others. Consumers should do so objectively and without the intent of letting off steam. Thereafter, it's up to the product/service makers to listen to the market buzz about their offering and make course corrections. It's a win-win situation for the seller and the buyer (in a perfect world :) )

Just how much are they charging
Rs. 3,999/- for an year + Tips and Recos Free
Rs. 2,999/- for six months without Tips and recos. They will charge you Rs. 1,000/- if you decide to continue for the remaining period. But you have tell them before the end of the six-month term. (I opted for this after negotiation. Since they don't disclose such a possibility unless you ask. That's why I remarked in my previous post that HSL is come up with a new frill to squeeze those pennies out of our pockets. We can be a tad bit smarter and avoid being a total loser, no? :) )


As the default hdfc portfolio stuff needs to updated yourself rather than getting updated automatically as it shows in your online account
There's a portfolio functionality in there and it needs to be updated manually (Dumb is an understatement). Moreover, the portfolio in their lacks the "Unrealized Gains/Loss" and "Realized Gain/Loss" data-points, apart from list of lacunae in other areas of the software. I believe, these data-points are vital to have in the portfolio itself, particularly, for small retail investors like me, who trade with an approach that differs from that of a professional trader.

Thus, you still have to toggle (ALT-TAB) between the regular version and BLINK.

Hence, my point - since there're no "value-added" functionalites that BLINK brings in, compared to the regular version, besides leaving out some essential pre-existing features, then the least that HSL can do, in order to avoid negative product feedback (such as this one :) ) is allow customers to sample it before they choose to sign-up, alternatively they should put it up as money-back offer after a short period of product-dissatisfaction.

I hope HSL (and others) will wake up to the ways of modern product marketing, sooner or later.

Cheers.
Hemant Charya
Mumbai
 
#7
Hemanth, did you really pay 4000 for such a useless software...when all the brokers offer a much better software and dont charge you a penny...

Pleasure's all mine!


I believe, that consumers of any service or product should openly share their user-experiences with others. Consumers should do so objectively and without the intent of letting off steam. Thereafter, it's up to the product/service makers to listen to the market buzz about their offering and make course corrections. It's a win-win situation for the seller and the buyer (in a perfect world :) )


Rs. 3,999/- for an year + Tips and Recos Free
Rs. 2,999/- for six months without Tips and recos. They will charge you Rs. 1,000/- if you decide to continue for the remaining period. But you have tell them before the end of the six-month term. (I opted for this after negotiation. Since they don't disclose such a possibility unless you ask. That's why I remarked in my previous post that HSL is come up with a new frill to squeeze those pennies out of our pockets. We can be a tad bit smarter and avoid being a total loser, no? :) )



There's a portfolio functionality in there and it needs to be updated manually (Dumb is an understatement). Moreover, the portfolio in their lacks the "Unrealized Gains/Loss" and "Realized Gain/Loss" data-points, apart from list of lacunae in other areas of the software. I believe, these data-points are vital to have in the portfolio itself, particularly, for small retail investors like me, who trade with an approach that differs from that of a professional trader.

Thus, you still have to toggle (ALT-TAB) between the regular version and BLINK.

Hence, my point - since there're no "value-added" functionalites that BLINK brings in, compared to the regular version, besides leaving out some essential pre-existing features, then the least that HSL can do, in order to avoid negative product feedback (such as this one :) ) is allow customers to sample it before they choose to sign-up, alternatively they should put it up as money-back offer after a short period of product-dissatisfaction.

I hope HSL (and others) will wake up to the ways of modern product marketing, sooner or later.

Cheers.
Hemant Charya
Mumbai
 
#8
Hi, its true that HDFCsec are charging amount of 3999 & 2999....etc for market watch but they have some good features like its an web based site due to which there is no need to download any software apart from one has to download java updated 16, by which one can get refreshed rate within 3 seconds and they are highlighting there recommendations in market watch even one can get recommedations on mobile too which would be helpful to book profits. Also they having the another feature to place fast buy/sell order by which same one can place order immediatedly without creating hold in funds & shares.
 
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