Thanks a lot of the answers:
1. My issue got resolved. The reply came, a bit late and as mentioned by VipinShetty, the response came after issue was resolved.
2. Yes Telephone call is the best, i feel. The wait is long , but you can speak to someone.
3. I know that 2.25% of the money will be donated to the brokrage :-(, but i would prefer to have a one stop shop rather than having multiple user id and passwords for different amc (to track funds online). also, the best part is that whenever the market falls (like now), we can issue a MF purchase, without much hazzles.
Thank you once again